About Us
Deeply Rooted Bookkeeping was founded in 2025 with a clear mission: to help small business owners take control of their finances with clarity and confidence. Understanding the challenges of managing books while running a business, Deeply Rooted Bookkeeping provides reliable, accurate, and stress-free bookkeeping services that allow business owners to focus on growth and success.
With a commitment to financial organization as the foundation of business success, Deeply Rooted Bookkeeping builds lasting relationships with clients based on trust, transparency, and a shared vision for financial stability. The company takes a hands-on, personalized approach to bookkeeping, ensuring that every detail is handled so clients can make informed financial decisions with ease.
The Deeply Rooted Bookkeeping Promise
I promise to treat your business like my own, ensuring accuracy, reliability, and financial clarity every step of the way. Your success is my success, and I’m here to support you in reaching your goals.
Mission
At Deeply Rooted Bookkeeping, my mission is to help small business owners stay financially organized so they can focus on what they do best. I provide expert bookkeeping services with a personal touch, ensuring that every client feels supported and confident in their financial decisions.
Vision
My vision is to become the go-to bookkeeping service for small business owners who value accuracy, efficiency, and peace of mind. I strive to make financial management simple and accessible, empowering entrepreneurs to build stronger, more successful businesses.
Values
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Integrity – Honest, transparent, and ethical bookkeeping you can trust.
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Accuracy – Every number matters, and I ensure your books are always precise.
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Commitment – Your business is my priority, and I’m dedicated to helping you succeed.
Meet Your Bookkeeper!
Jennifer New
Owner/Bookkeeper
Hi, I’m Jennifer, the proud owner of Deeply Rooted Bookkeeping. I started this business in 2025 with a simple yet powerful mission: to help small business owners take control of their finances with clarity and confidence. As a small business owner myself, I understand the challenges of managing books while juggling everything else. That’s why I’m here—to provide reliable, accurate, and stress-free bookkeeping services that give you more time to focus on growing your business.